The Authors

Meet the authors behind Authority, the great force multiplier, adding impact to everything it touches.

Chapter One:

The Future of Online Entrepreneurs

John North - CEO & Founder, Strategic Marketer and Book Publisher

John North is a Seven-Time #1 International Best-Selling Author who is regarded as a versatile and experienced entrepreneur with a solid background in Accounting, Banking, Business Management, Finance, Personal Development, IT, Software and Strategic Marketing.

John has written six #1 Best Selling Books about book publishing, business strategy and internet marketing and as well a book about Squash.

John is the CEO of Evolve Systems Group. He is a serial entrepreneur who has created many products and services that are designed to empower business owners and entrepreneurs.

Some of these ventures include: Evolve Global Publishing,,, Evolve Your Business and Evolve Mobile.

John’s passion is to help business owners become smarter and more strategic about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded among his peers as very innovative and highly creative in his approach.

His latest venture is It is an all-in-one platform designed to allow entrepreneurs to take control of their future and to be less reliant on using social media for managing their business online.

John lives in Sydney, Australia with his wife and son and plays competitive squash 5 days a week.

Chapter Two:

I Help Fulfill Dreams! Create A Legacy, Impact, and Income

Christine Robinson - Empress On Fire - Leading Transformational Teacher and 6+ Figure Strategist

‘Empress On Fire’, Christine is on a mission to assist passion-driven entrepreneurs and thought leaders turn their messages into bestselling books. Through her mentoring and proven strategies, she takes budding authors from having a simple idea to being recognized as extraordinary experts in their field.  

An international #1 bestselling author and speaker, Christine not only helps leaders become bestselling authors, but she also helps them create a holistic (the ONE Thing) range of offers, including high-end packages and experiences, along with more passive and leveraged offers. Supporting clients to create massive impact, income, and influence through automated systems and their speaking, media, and further publishing opportunities.

More than 20 years of teaching experience and bundles of sales experience gives Christine the ability to deliver highly valuable coaching and training in a way that suits all learning styles, resulting in high success rates.

Christine can be found organizing luxurious retreats, leading seminars, and working with clients from around the world, all from her office in the beautiful Barossa Valley, South Australia (great wine country), where she lives with her husband Chris and furry friend Winston.

You can access your own ‘Six-Figure Author Toolkit’ here:

Chapter Three:

It's Going to be a Good Day!

Matt Smith - Cereal Dad-Preneur

Selling gum, running paper routes and mowing lawns was the start of Matt Smith’s entrepreneurial career. Today Matt is Founder and owner of many businesses including Snooze Mattress Company, the largest Snap Fitness (Pueblo) in the world, Wakeup Marketing and a commercial and residential real estate investor and developer. Matt has started and sold 5 other businesses in completely different industries, and has a genuine love and passion for business and its people.

A Pueblo, Colorado native, Matt is engaged with various community organizations. and is a mentor for Fellowship of Christian Athletes. He and wife Jenny have three wonderful children; Parker 6, Paisley 5, and Parker almost 2 years old. Matt’s family are his WHY, his driving force. His daily habits and choices revolve around his family and having fun both at home and at work. In his bestselling book Cereal Dad-Preneur, Matt shares many lessons and stories to help entrepreneurs balance wealth building, work and family as much as possible. While there is never complete balance, Matt and Jenny ensure that they spend out of school hours together and take many family trips to their mountain home and trips overseas.

Matt can be reached at

Chapter Four:

Belief is Powerful

Adam Johnson - Real Estate Investor and Educator

Adam Johnson is the co-founder of both the Facebook Group Real Estate Roundup, Wholesale Hackers YouTube channel, and the Hattiesburg-Area Real Estate Investors Group, focusing on house wholesaling, land buying, and real estate investing education.

He also has spoken to numerous Real Estate Investment groups and has been featured on podcasts, such as: CarrotCast, BiggerPockets, and Wholesaling Houses Elite. Between online mentoring and live events, Real Estate Roundup and Wholesale Hackers have helped thousands of beginner, intermediate, and experienced real estate investors grow their portfolio, scale up their business, generate leads, and proactively invest in their business to be able to quit the nine to five grind.

Raised in Mississippi, Adam “Big Sip” Johnson is one of the best educators in negotiating, creative financing, and wholesaling real estate. His techniques have helped many businesses across the country hit new milestones and become viable businesses for their owners.

Along the way to becoming a real estate authority, he founded insurance, tax, and restaurant businesses. In insurance, his agency grew by double digits each year and received the biggest bonus check paid out in the state of Mississippi for his parent company. Owning a tax preparation business, it grew the number of clients and revenue by more than 20%.

He now makes his home in Southern Mississippi with his fiancée Kathryn Grace, and is focused on growing his platforms and businesses in the wholesaling and rental housing markets.

Chapter Five:

The Book Inside You

Larry Morrison - Founder/CEO of College Loan Freedom

Larry Morrison is one of America’s leading experts on student loan debt repayment. He is a national speaker, a best-selling author, and founder of College Loan Freedom Inc. A company whose mission is to help borrowers navigate the complex government system meant to assist the millions who need help though less than 25% take advantage of. He regularly trains financial advisors on how to reallocate resources away from student debt to growing wealth for their clients. He also teaches at graduate schools all over the country to students ready to leave school and tackle their loans. His passion is helping student loan borrowers remove the fear and shame associated with the debt because in his words it is a “paper tiger” once you understand the system. His best selling book is Student Loan Debt Secrets – An Insider Explains Why You Are Overpaying When Thousands Aren’t is available on Amazon.

If you are a financial professional who would like to learn more about helping your clients with the second-biggest debt in the United States or if you have a loved one who needs help managing their student loan debt reach out to Larry for assistance by emailing or visiting

Chapter Six:

Writing as a Reinvention Strategy - How I Wrote a Book and Launched My New Business (and how you can, too)!

Cathy Fyock, CSP, SPHR, SHRM-SCP - The Business Book Strategist

Cathy Fyock, CSP, is The Business Book Strategist and works with thought leaders and professionals who want to grow their businesses by writing a book. She is the author of — On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You’ve Already Written, and her most recent, The Speaker Author: Sell More Books and Book More Business. Since starting her book coaching business in 2014, she’s helped more than 180 professionals become published authors.

Cathy’s book coaching practice includes one-on-one coaching, three-day writing retreats, writing workshop, forums, and group coaching, in addition to speaking for thought leaders at conferences and chapter meetings.

Chapter Seven:

Gaining Your Voice of Authority - Recognizing, respecting, and connecting with your audience — personally and professionally.

Allan McLennan, p.g.a. - PADEM Media Group/USA Chief Executive, Global Streaming Media Market Developer, Technologist & Analyst

Allan McLennan is a streaming media expert, entrepreneur, commentator, and adviser to digital media companies. He is the founder, Chief Executive and lead analyst of the San Francisco based PADEM Media Group, a media technology, market advancement consulting firm.

Allan’s 25+ year dedication to the global streaming media, data intelligent/AI and connected device revolution as a C-suite senior market growth executive has enabled him to contribute to and work with extraordinary companies, inventors, scientists, technologists, accomplished executives and high performing companies such as Ericsson; Siemens; Microsoft; Spielberg; APPLE and Disney.

With numerous global firsts he has developed/deployed products/services on five continents/17 countries to hundreds of millions of households and screens, from the first global streaming IP/OTT offering; founding president of US publicly traded data analytics firm RENTRAK to today advancing new education streaming services and category M&A.

Allan is active in the Academy of Television Arts and Sciences (EMMY’s); Producers Guild of America; Society of Motion Pictures Television Engineers; Board Director for IET/London and CEI (Center of Educational Innovation - NYC); Advisory Board for RightsTrade/LA (film/television licensing marketplace); an MBA International Strategy (team/behavioural economics); global speaker on media ecology and is a guest lecturer at Stanford Graduate School of Business.

Chapter Eight:

How to Build Your Reputation and Become the Authority

Jenn Foster - 15X Bestselling Author

Jenn Foster is a fifteen-times bestselling author, one of today’s national leading digital marketing specialists, an award-winning web designer, and recipient of the esteemed “Quilly Award”. She is the Founder/Owner of Elite Online Publishing as well as Founder/CEO of Biz Social Boom.

She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their book, to build their business and brand. She encourages new authors to share their stories, knowledge and expertise to help others and leave a legacy to the world.

Jenn is a graduate of Utah State University. She owned and operated a chain of successful retail stores. Jenn has been named one of America's Premier Experts® and is highlighted in the Dan Kennedy Book, Stand Apart. She was recently named one of “Utah’s Thought Leaders” in the book Innovate Utah by Global Village. Jenn is the co-host of Elite Expert Insider Podcast on iTunes and Libsyn Radio. Jenn is a single mother, loves spending time with her three children and experiencing the great outdoors.

Chapter Nine:

Your Authentic Self: Where Authority Lives

Denise Gabel - High Trust Environment – Author, Speaker, and Professional Advisor

Denise is an author, speaker, and professional advisor. She works with executives and their teams to build high trust environments.

Through storytelling from the stage or by video, Denise encourages people to embrace change, stand in their own authentic power, and help organizations think big.

Denise is the former Chief Innovation Officer of the Filene Research Institute where she led the prestigious i3 innovation program throughout the U.S. and Canada. Denise served as Chief Operating Officer at the Northwest Credit Union Association where she helped re-invent what a regional trade association does. She and the team have bragging rights to the high trust environment they built – together.

Gabel is a summa cum laude graduate of Eastern Washington University and served as a member of the Berkeley Innovation Forum at the University of California Berkeley Haas School of Business. She also graduated from the Harvard Business School’s Women’s Leadership Forum.

As a change agent, Denise always has a new book underway. She is honored to have her soulmate serving in his chief angel capacity gently pushing her to reach her full potential. Always.

Chapter Ten:

FOPO — Fear of People’s Opinions

Jason B.A. Van Camp - Business Growth Strategist

Jason B.A. Van Camp is a decorated Green Beret, world traveller, entrepreneur, author, and loyal friend. Born in Washington, D.C. and raised across the Potomac River in Springfield, Virginia, Jason attended and played football at the United States Military Academy at West Point.

After graduation, Jason earned his U.S. Army Ranger tab and Special Forces tab and began serving as a Detachment Commander with 10th Special Forces Group in Fort Carson, Colorado.

Jason deployed to war zones in the Middle East and Africa, receiving three Bronze Stars, one with a “V device” for Valor. Jason currently resides near Salt Lake City, Utah, and is married to his wife, Elizabeth. Together, they have a little girl, Claire Jane, and a boy, Jackson Jason.

Chapter Eleven:

The Value of Writing a Book

Mark Leonard - Book Coach

Mark put himself through Davidson College in North Carolina by starting and running a landscaping business. After obtaining his MBA from the Darden School at the University of Virginia, he moved out West. He first lived in South Lake Tahoe, where he invested in real estate, and started a real estate videotaping company.

That got wiped out in the early '80s as interest rates spiked to 18%, so he moved to the San Francisco Bay Area. There he landed a job at ROLM Corporation, holding positions in corporate finance, project management, and sales.

He then held senior positions in a number of software companies involved in the chip design market, followed by a stint as a retained recruiter in the professional services arena.

Following that, he and his wife invested in Subway™ franchises. They sold those stores after five years and wrote a book about that experience, revealing information that is typically very difficult to obtain. That led to requests to help others write and publish their books, and he has been helping non-fiction authors ever since.

Mark can be reached at (415) 250-6343, or by visiting Cartwright

Chapter Twelve:

How to Leverage an 800-Pound Gorilla to Become an Authority

Melanie Johnson - Publishing, Marketing and Brand Expert

Melanie Churella Johnson is a 14-time best-selling author. She is a speaker, coach, and consultant. Melanie was honored to be a TEDx speaker where she spoke on the importance of leaving a legacy: “Leaving a Legacy - The Time is Now”. She has owned and operated two independent TV stations in Houston and Dallas. She has been in front of and behind the camera.

Melanie started her career as a News Anchor in Detroit at Channel 20 after she won the title of Miss Michigan and was the first runner up to Miss America. She is currently the owner of Elite Online Publishing and Charity Auction Consignments. She is passionate about sharing people's stories that, educate, motivate, and inspire. She is an expert at publishing, marketing and positioning nonfiction books for business owners and professionals. She creates expert authority status for marketing impact and influence. She is honored to work one on one with her authors to create the best strategies for book creation, marketing, and social media.

She is the host of the podcast “Elite Expert Insider” on iTunes and Stitcher Radio. Melanie is the single mom with two teenage boys and resided in Houston Texas.

Chapter Thirteen:

The New Age of Authority

Nathan Johnson - Social Media Advertising and Brand Specialist

Nathan Johnson has recently been named one of Yahoo’s ​“Top 15 Young Entrepreneurs of 2020”​, along with being interviewed by the ​New York Times ​earlier this year.

Coming in at number 7 on Yahoo’s list, the Baylor Unversity junior Finance and Management double major has been growing his business since he was twelve.

He now boasts an Instagram account portfolio of over 10 million total followers, along with previous consulting work with prominent names in social media, such as David Dobrik and Yung Gravy.

He has founded ONLY MEDIA LLC., an advertising agency that encompasses all of his ventures, and continues to work on increasing his following and establishing new brands.

Chapter Fourteen:

The Force Multiplier - Why Authorship is the Ultimate Builder of Authority

Everett O’keefe - International #1 Bestselling Author, Publishing Expert, Founder of Ignite Press

Everett O’Keefe is an International #1 Bestselling Author, having authored six Amazon #1 bestselling books. He has also helped create and launch more than 65 bestselling books for his clients. Everett speaks across the nation on the power of publishing. He is the founder of Ignite Press, a hybrid publishing company that specializes in helping entrepreneurs, as well as business and medical professionals, ignite their businesses by becoming bestselling authors.

Everett is the winner of multiple awards, including the Publish and Profit Award for Excellence in Publishing, the Make Market & Launch It Award for Product Creation, and the Top Gun Consulting Award, among others. He is the co-founder of the Business Accelerator Group, a high-level mastermind group composed of international marketers and publishers. He also founded the Book Publishers Network as well as The Mastermind Retreat.

Everett is sought out as a speaker, coach, and consultant by authors and marketing experts worldwide. With a passion for entrepreneurialism, Everett helps his clients become recognized experts in their fields through speaking and authorship while allowing his clients to focus on their own areas of giftedness. You may find Everett’s latest book, The Power of the Published, wherever books are sold.

Chapter Fifteen:

Why Should Authors Make an Audiobook?

George Smolinski - Founder, Gutenberg Reloaded

George Smolinski founded Gutenberg Reloaded in 2012 after starting his publishing journey with his twin sons. After helping them create their own book when they were only six years old, he quickly realized the power and potential of Kindle publishing.

Moving forward, his company worked to specialize in audiobook production, a key component of any publishing or authority strategy and today runs Gutenberg Reloaded in cooperation with his wife Amy, a voice actor and authority herself!

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